A bright mobile future with Near Field Communications

Having spend a few hours this week watching a webinar from NARM on the future of Mobile it was great to hear about a new technology that we believe will have a huge impact on the Entertainment industry and it is called Near Field Communication. According to Wikipedia it is:

"Near field communication, or NFC, is a set of short-range wireless technologies, typically requiring a distance of 4 cm or less. NFC operates at 13.56 MHz and at rates ranging from 106 kbit/s to 848 kbit/s. NFC always involves an initiator and a target; the initiator actively generates an RF field that can power a passive target. This enables NFC targets to take very simple form factors such as tags, stickers, key fobs, or cards that do not require batteries. NFC peer-to-peer communication is also possible, where both devices are powered."


So of the uses of this is in entertainment:  

• Mobile ticketing in concerts.
• Mobile payment: of retail goods. 
• Smart Promotions: read RFID tags on merchandise.

This is only the beginning and we look forward to developing our systems to use this and any other technology to get the entertainment to the people.