Tuesday, May 31, 2011

Altavoz Appoints Label Relations Head to Expand Music Catalog

Altavoz Appoints Label Relations Head to Expand Music Catalog

Washington, DC (June 1, 2011) -- Vara Entertainment Group CEO Aaron Pittman joins Altavoz as president of label relations, effective May 16.  Pittman’s two-decade career boasts experience across all sectors of the entertainment industry. From producing video and music with Noontime Productions, RedZone Entertainment and Columbia Records/So So Def to running the entertainment company Vara Entertainment, Pittman brings a wealth of knowledge and contacts to Altavoz.   

In 1995, Pittman, a producer and singer-songwriter, moved to Atlanta, GA and started his career at Noontime Productions. A monumental period in Pittman’s career occurred when he had his first commercial release while working with Columbia Records/So So Def artist, Da Brat. Pittman’s musical compositions have been featured in productions including the Lions Gate Film, “Civil Brand” and the FOX television series, “Dark Angel”.  He also produced and engineered multi-platinum artists Usher, Keri Hilson, Ashanti, and The Dream.

After spending 15 years in the production and creative sides of the industry, Pittman made the decision to start his own entertainment company, Vara Entertainment Group. His goal was to assist independent artists and be a translator within the complex entertainment industry.

Pittman went to the NARM Convention in May 2011 in hopes of finding a distribution deal but after speaking with Altavoz co-CEO Nelson Jacobsen, it was evident that Pittman’s knowledge and experience could greatly help the growth and vision of Altavoz. “After initially meeting with Nelson and learning more about the mission of Altavoz,” recalls Pittman, “we realized there was a missing link in the artist/distributor relationship. I’m looking forward to being a major player in this company and bridging that gap to fulfill the goals of Altavoz.”

“Bringing on Aaron will ensure that we build a catalog of quality artists, both established and up and comers, that fans will love,” said Jessamyn Sarmiento, co-CEO. “His creative sensibility will be a major driver in our consulting services for labels, bands and artists who have what it takes, but need a little extra push. We are excited to have Aaron on board.”

Last month, Altavoz announced the addition of Bill Daly, owner of Crooked Beat Records in Washington, DC, to its Board of Directors.  Daly‘s legendary path in the industry includes his years as founding member, bass player, singer and lead songwriter for the punk-influenced band Insurgence and as a key figure in the success of Schoolkids Records, the first and only independent music store in Raleigh, NC. Daly was also a key figure in the creation of the original Altavoz Distribution back in 1995.

About Altavoz Entertainment
Altavoz is a cloud entertainment company that distributes and promotes independent music, video and game products in retail stores and across all digital channels -- we call it “clicks to bricks” distribution. We pride ourselves on being different from other distributors. What makes us unique is our knowledge of the retail environment and how to successfully leverage it with cutting-edge digital platforms -- and we do it all with a social conscience. Altavoz entertainment producers agree to give some proceeds from the sale of distributed products to causes they believe in, managed through the charitable arm of Altavoz. And, we offer successful producers the option to own stock in Altavoz.